What is a guidebook?

Often the terms guides, tools, templates, frameworks are intertwined and the definitions become confusing or duplicative.  For the purposes of our offerings, we define a guidebook as a collection of information on a page or series of pages that help to answer questions but may still exist in the form of a data collection rather than extensively synthesized analysis, although it may include some.   As an example, a competitor profile is a profile of a specific competitor and may contain information concerning financials, organization and so forth. 

All products are in the form of decision guidebooks. Each analyst guidebook offers suggested layout and visuals. Each guidebook contains detailed information in the front of each of the products you purchase to aid the analyst in the use of that specific offering and briefly answers the following questions with X referring to the specific guidebook;

  • What is X ?
  • Why do I need to create X ?
  • Who is X intended for?
  • Who should X assist in decision making?
  • Where can I obtain source information from to populate X?
  • How often does X have to be updated?
  • How does X help me?

These are guidebooks. They are not prepopulated or editable templates but guides with examples to help you build your own deliverables.