WHAT IS A COMPETITOR BATTLE CARD? A competitor battle card contains an analysis on the competitor’s product sets, features and advantages of their products. It also displays a gap assessment indicating where they may have strong representation in a market and where they may be lacking products to service customers. Battle cards are useful during the sales process and can be used by the sales force to gain traction and mindshare with customers with the goal of winning new business
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This is a digital product which consists of 1 downloadable file. It is intended for individual use only.